Updated 8/25/2025 HEZ
Jody Benedict | Carrie Carmenatty | Dan Olmstead | Henry Zelenak
Jody Benedict
Data Metrics Development Consultation
Develop and implement robust data metrics and reporting systems. Work closely with staff to collect, analyze, and report data, ensuring accurate measurement of digital outreach efforts. Minimum four-week lead time. Actual lead time will vary depending on existing workload.
Data Sharing and Reporting Consultation
Create and maintain internal infrastructure for data sharing, web metrics, research, and reporting. Collaborate with staff to ensure seamless data exchange and comprehensive reporting capabilities. Minimum four-week lead time. Actual lead time will vary depending on existing workload and request complexity.
Event Digital Logistics and Support
Oversee the logistical development of digital resources to support workshops, conferences, or similar events. Manage multiple coordinated resources such as scheduled social media, press releases, mass communications, collateral development, special digital or print materials, digital registration workflows, Cornell IPM web pages, blog posts, and related resources. Requires coordination by Benedict between multiple Digital Team members. Minimum twelve-week lead time. Actual lead time will vary depending on existing workload.
Fix Issue – CU Blog Platform
Assess and advise on issues related to the IPM blogs hosted on CU Blogs at blogs.cornell.edu. Some issues may be outside of Cornell IPM scope and will be referred to Cornell IT. Minimum two-week lead time. Actual lead time will vary depending on existing workload.
Graphic Design Request
Oversee contract graphic design projects to support standalone requests, ensuring alignment with program branding and objectives. Requires approval by the associate director. Minimum six-week lead time. Actual lead time will vary depending on existing workload.
New Page or Redesign – Cornell IPM Website
Create a new page or perform major changes* to a page on the Cornell IPM website. Oversee the development, restructuring and implementation of custom pages, ensuring content, layout, and design meet program standards. Requires coordination by Benedict between Digital Team members. Minimum two-week lead time for event pages, three weeks for all other pages. Actual lead time will vary depending on existing workload.
*A major change is defined as any change that involves more than one or two elements: Multiple additions to, or reordering of layout, replacing more than two images, editing more than two links or different text paragraphs, etc.
Web Accessibility and Inclusivity Consultation
Ensure web accessibility and inclusivity of digital content to meet diverse user needs and compliance standards. Provide recommendations and implement solutions for improved accessibility. Minimum four-week lead time. Actual lead time will vary depending on existing workload.
Video Editing and Transcripts (Tandem Ticket – Zelenak)
Collaborate with Henry Zelenak to submit your video transcript orders to support accessibility and improve SEO. Spanish subtitle translations are also available upon request. Please note that there is a cost associated with both services. You will need to provide an account number for billing purposes. Translation requests require additional coordination with the Bilingual IPM Specialist. Minimum two-week lead time for editing only, four weeks if request includes transcriptions or translation. Actual lead time will vary depending on existing workload.
Carrie Carmenatty
Blog Article Request
Develop or post content to a Cornell IPM blog. Minimum two-week lead time. Actual lead time will vary depending on existing workload.
Editorial Support
Provide comprehensive editorial services including writing, editing, and proofreading for a variety of digital and print materials. Ensure consistency, accuracy, and alignment with program objectives. Minimum three-week lead time. Actual lead time will vary depending on existing workload.
Event Promotion and Web Support (Tandem Ticket – Zelenak)
Similar to "Social Media Request," but working in tandem with Henry Zelenak to promote Cornell IPM events. Coordinate and execute social media strategies across various platforms to enhance program visibility and engagement. Includes content creation, scheduling, and monitoring. Examples include social media channels, email newsletters and other venues as appropriate. Minimum two-week lead time. Actual lead time will vary depending on existing workload.
Marketing and Branding Consultation
Offer strategic guidance on marketing and branding efforts to enhance program identity and outreach. Includes brand development, campaign planning, and promotional material creation. Minimum six-week lead time. Actual lead time will vary depending on existing workload.
Media Relations Support
Develop and manage media relations strategies to promote program initiatives and achievements. Includes press release creation, media outreach, and interview coordination. Minimum four-week lead time. Actual lead time will vary depending on existing workload.
Promotional Campaign Consultation
Provide expert consultation on the design and implementation of digital campaigns aimed at achieving specific program goals. Includes campaign strategy, content creation, and performance analysis. Minimum eight-week lead time. Actual lead time will vary depending on existing workload.
Social Media Request
Coordinate and execute social media strategies across various platforms to enhance program visibility and engagement for non-event work (see "Event Promotion and Webpage Build" below). Includes content creation, scheduling, and monitoring. Examples include social media channels, email newsletters and other venues as appropriate. Minimum two-week lead time. Actual lead time will vary depending on existing workload.
Dan Olmstead
Grant Proposal Estimate for Digital Support or Development
Gather project requirements for digital support or development and provide detailed estimates for grant proposals. Ensure proposals are comprehensive and aligned with project objectives. Minimum two-week lead time. Actual lead time will vary depending on existing workload.
Mapping and Field Data Reporting
Provide custom map development and/or real-time field data reporting solutions. Tailor services to meet specific project requirements and ensure timely data availability. Minimum eight-week lead time. Actual lead time will vary depending on existing workload.
Web App Development Consultation
Develop and maintain program-wide digital outreach tools and initiatives in collaboration with Cornell IPM faculty and staff. Ensure the tools are effective and up-to-date to meet program needs. Minimum two-week lead time. Actual lead time will vary depending on existing workload.
Other request
Collect requirements for requests not covered by existing categories and provide tailored consultation. Ensure all unique needs are met with appropriate solutions. Minimum two-week lead time. Actual lead time will vary depending on existing workload.
Henry Zelenak
Event Promotion and Web Support (Tandem Ticket – Carmenatty)
Sharing responsibility for promoting Cornell IPM events with Carrie Carmenatty, coordinate with requestor on event details, (optionally) build an event webpage, add event to Cornell IPM event calendar and pass on event details to Carmenatty for further promotion. Minimum two-week lead time. Actual lead time will vary depending on existing workload.
Fact Sheet Consultation
Collect fact sheet requirements and provide a detailed scope of work for proposed fact sheets. Ensure the content meets program standards and effectively communicates key information. Minimum three-week lead time. Actual lead time will vary depending on existing workload.
Fix Issue – Cornell IPM Website
Fix an issue on a Cornell IPM website page. Correct one or two link addresses or textual errors, replace one or two images (maximum). Ensure images contain proper alternative text and text copy is free from grammatical, spelling and other errors. Minimum two-week lead time. Actual lead time will vary depending on existing workload.
Video Editing and Transcripts (Tandem Ticket – Benedict)
Collaborate with Jody Benedict to submit your video transcript orders to support accessibility and improve SEO. Spanish subtitle translations are also available upon request. Please note that there is a cost associated with both services. You will need to provide an account number for billing purposes. Translation requests require additional coordination with the Bilingual IPM Specialist. Minimum two-week lead time for editing only, four weeks if request includes transcriptions or translation. Actual lead time will vary depending on existing workload.